Simples essa idéia da agência Marcel de Paris para comunicar o novo carro econômico da Lancia. Curti.
Credits:
Tagline: More than 1200 KM on a full tank
Advertising Agency: Marcel, Paris, France
Creative Directors: Anne de Maupeou, Frederic Temin
Art Director: Youri Guerassimov
Copywriter: Gaëtan du Peloux
Photographer: Ebo Fraterman
